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From Ostara to Neostara
After brainstorming various names for our new business, we discovered Ostara.
Ostara is the Germanic goddess of spring, who brings growth, rebirth and holds the promise of new beginnings. She is the growing light of spring, a symbol of awakening of the earth and of all our senses, and brings freshness into our lives. Ostara was later derived into the word Easter.
Neostara simply means ‘new Ostara’, which can be interpreted as new beginnings. The addition of ‘Neo’ comes from the intention of grounding Ostara into reality and modernity. It also symbolizes the idea of constant renewal, or continuous improvement which is necessary in coaching.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][/vc_column][/vc_row][/vc_section][vc_section content_placement=”middle”][vc_row content_placement=”middle”][vc_column width=”2/3″][vc_column_text]
More than one symbol
When we first researched both the name and logo of our company, we were drawn by the lotus with a hand holding it out, as it striked as a beautiful metaphor to a coaching journey. The Lotus flower is regarded in many different cultures as a symbol of enlightenment, self-regeneration and rebirth. Its characteristics are a perfect analogy for the human condition: even when its roots are in the dirtiest waters, the Lotus produces the most beautiful flower. And we as a coach hold out a hand to lift you and support you bloom.
The name also sounds like ‘new star’ which represents our aim to shine a light and guide you on your path to your desired destination as a coach. All in all, through Neostara and its significance, we want to help you step into a new spring of life and guide you on a journey of new beginnings.[/vc_column_text][/vc_column][vc_column width=”1/3″][ut_animated_image image=”2506″ size=”full” custom_width=”” custom_height=”500″ custom_crop=”on” image_opacity=”100″ image_border_radius=”0″ align=”left” align_tablet=”inherit” align_mobile=”center” link_type=”none” lightbox_size=”hd” link=”” lightbox_iframe=”” hide_image_title=”yes” hover=”no” caption_style=”” caption_content=”caption” custom_caption=”” custom_caption_small=”” caption_transform=”” caption_font_weight=”” caption_letter_spacing=”-0.01″ caption_font_size=”” caption_line_height=”” caption_color=”” caption_background=”” caption_below=”no” caption_below_transform=”” caption_below_font_weight=”bold” caption_below_letter_spacing=”0″ caption_below_font_size=”” caption_below_line_height=”” caption_below_color=”” image_offset=”no” image_zoom=”yes” shadow=”no” shadow_canvas_color=”” shadow_color=”” revealfx=”off” revealfx_color=”” revealfx_direction=”lr” revealfx_delay=”0″ revealfx_duration=”750″ glitch_transparent=”off” glitch_effect=”none” glitch_effect_transparent=”none” permanent_glitch=”on” accent_1=”” accent_2=”” accent_3=”” rotation=”0″ rotation_tablet_change=”off” rotation_tablet=”0″ rotation_mobile_change=”off” rotation_mobile=”0″ effect=”” animation_duration=”” animate_once=”yes” animate_tablet=”false” animate_mobile=”false” delay=”false” delay_timer=”” class=”” cursor_skin=”inherit” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_column_text]
Fun fact
Perhaps you’ve observed in our name a subtle reference to a famous movie? NEOstara, the hand holding out a red object.. you got it!
But what does The Matrix have to do with coaching?
If we look at Neo’s journey, he starts as someone who suffers life more than he lives it and who is trapped in his quest for purpose. He then meets Morpheus, who offers him an opportunity through a choice: remain stuck in the comfortable but dissatisfying “reality” (the blue pill) or embark on a journey to the difficult but enlightening truth (the red pill).
When we are considering coaching, the starting point is similar: we feel stuck in a dissatisfying place. A Coach can then offer you the choice to remain in the same place or to go on a journey to a more satisfying life with their support. If a Coach is honest (they should be) they will admit that the path may be difficult, as it will challenge your comfort zone and you may have to face truths about yourself which you previously have been avoiding. However, the choice to proceed on the journey will always remain yours.
Back to Neo’s journey, do you remember the exciting sequence where Neo must go through a training session with Morpheus? In this training, he learns to overcome the limits of his own mind and reshape his conception of reality. As he starts to grasp the idea, he still fails to jump over that building. Later on, as his understanding improves, Neo becomes less and less dependent on Morpheus. The more he believes in himself, the more he is able to bend the rules of the Matrix, and the more possibilities open up until he realizes his full potential. Interestingly he eventually finds out that the solution is not to destroy the system they live in and can’t control, but to find a way of living in symbiosis with the system.
All this creates an excellent analogy to your coaching journey. Coaching will help you to challenge your limiting thoughts and mind maps in order to open up possibilities for you. Inevitably you may fail and make mistakes along the way, but your Coach will be there to accompany you through them and help you transform them into learning opportunities. The overall purpose is to help you believe in yourself and become more autonomous, to free yourself from situations where you feel you’ve become trapped and to achieve your full potential.
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